Craft Brewers Conference 2019 - Denver, Colorado

  • Apr 16, 2019


It was a great week at the CBC in Denver.  We had some weather-related excitement as they predicted an April Blizzard with snow up to 18” in Denver on the 2nd day of the show.  Some attendees opted to switch flights and get out of Denver early, the airport and the airlines cancelled flights, and in the end it snowed only a couple of inches and had all melted away by lunch time the next day.  I’ve heard from several local brewery staff that is typical for Denver weather. 

We had a great space for the Promote The Brew Marketing Resources Lounge.  Our space was located just under the iconic Blue Bear Sculpture that stands outside the convention center.  The bear looks into the front of the convention center, and right into the Marketing Resources Lounge and our #STICKERMYDOOR cooler door display.  We gathered over 300 stickers this year!  

We also had a lot of people stop by to take a selfie with our Oktoberfest Standees.  Check out our selection of OKTOBERFEST item available for 2019.

We also introduced our NEW stock design t-shirt line with great interest.  Everyone really liked our black "Independent Thinker, Independent Drinker" T-shirt with silver metallic ink. 

We use Threadfast T-shirts that not only look good, but they stand up was after wash and are priced right.  We had a sample on-hand of a shirt straight out of the box next to the same style shirt that had been washed and dried over 25 times and still looked like the one straight out of the box.  The photo below really doesn't do the quality of this shirt justice...

Still, not too bad for an $8.00 baseball styled t-shirt!

We have a lot more to share with you, but you'll have to check out the new items at

If you haven't heard, we also offer several educational programs and have 2 of them starting on Wednesday, May 1st.  

Transforming Your Retail Merchandise from Marketing Expense to Profit Center


Brewing Up a Social Media Shitstorm 30-day Bootcamp

Check them out!



To finish off this post, I wanted to thank the group of Marketing Resources who joined us in the lounge this year.  

Please take a minute to look at what each has to offer and let them know if you'd like to know more, and tell them Promote The Brew sent you.

Bad Rhino

West Chester, PA
Marty McDonald, Rich DeMatteo, Ashley Owens and Eric Wilkes • Social Media Strategy

Crafting a Brand

Rochester, NY
Glenn Clark • Brand strategy and creative packaging, design and communications


Vancouver, BC
Laurie Millotte from Outshinery • Photography and bottle images


Emily Hutto, Aaron Sprengeler, Chea Franz, and Erin Hamrick • Marketing Communications and Media Relations




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  • Tags: CBC, CBC2019, Promote The Brew, RadCraft, Bad Rhino, Crafting A Brand, Outshinery, Oktoberfest, Independent Thinker, Independent Thinker, Baseball, #stickermydoor, Marketing Resources Lounge