How To Build Brand Awareness Using Branded Merchandise (swag)
Whether you are a Brewery In Planning, or you’re brewery had been around for a while, you can utilize branded merch to expand your audience, build brand awareness and develop brand loyalty.
Use these tips to learn how to effectively use your brewery’s branded merch to grow your brand.
Be Consistent
Before you place an order, it’s important to have a clear understanding of your brand identity. It is always helpful to have a copy of your Brand Standards or Brand Guideline document handy to refer to. Make sure you’re using the most up-to-date logo and information that you want customers to have. Studies have found that consistency in brand presentation can increase revenue by an average of 23%, which is why it is so important that all your branded materials are cohesive.
Be Relevant
When choosing the types of products to offer, think about what will be most relevant to your customers, to the members of your community. Consider using recognizable brand names for your apparel and glassware. Associating with well-established retail brands brings an immediate perception of quality. The possibilities are quite literally limitless. Creating one-of-a-kind products through personalization and creativity can go a long way to help people remember your brand for years to come. [link to Brink College Hill example]
Create Brand Ambassadors
Your branded taproom merchandise doesn’t just promote brand awareness, it can also help improve brand loyalty, and awareness out in your community.
Think about this: someone from your community enjoys a great experience at your brewery and becomes a customer. They purchase a branded t-shirt or hat. When they wear it out in the community they function as an ad-hoc brand ambassador – there is an implied endorsement of your brewery.
Contact us today to brainstorm the perfect merchandise to promote your brand!